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“How Can I Lose?” is the latest release from artist/producer MXD MSSG. The bluesy tune features MXD’s clever writing and honest vocals over a head-nodding groove.
“On the surface it’s a song about unfulfilled expectations and lost love, but there’s a deeper side. The hook, ‘How can I lose what I never had?’, points to a common fallacy of logic. Most gamblers will tell you that something easily won is just as easily lost; that it’s not worth worrying about. Easy come easy go right? - The truth? - Human beings often minimize the pain of heartbreak in order to survive it. One way we can do that is by acting like a big loss was... just another bet gone bad”, MXD replied when asked about the meaning behind the tune.
MXD penned and arranged the song, earning an assisting credit on the production as well. The song was produced by Timmy "Boom Bap" Proznick, an award-winning drummer-turned-writer and producer. Proznick has worked with artists Carly Rae Jepsen, Kos, Shad, Maestro, Tugstar, Dj Kemo, Kapok, Moka Only, and many others. MXD and Timmy also teamed up to co-write with featured artists Aaron Ross (The Boom Booms), and Tiago Vasquez — those singles being released under Proznick’s self-produced Blazing Eraz project. Their tune, “Don’t Think About It”, which features co-writer and RnB powerhouse Tiago Vasquez, won the support of MusicBC in their 2021 CSC competition.
“How Can I Lose?” features the scratching of former Canadian DJ Champion and DMC World’s finalist, turntablist DJ Wax. Other musicians featured include award-winning jazz keyboardist Ashley Wey, bassist Matt Reid, neo-soul guitarist David Morin, drummer Tim Proznick, and Caitlin McCracken on flutes.
“How Can I Lose?” goes live on all platforms on Oct 13th, at 3pm PST.
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